These days, more and more promoters are looking beyond the traditional 'easy entry' competitions and running competitions that actively engage entrants.
However, these competitions aren't without risks, particularly when they involve social media and/or voting.
Here are my top 4 Competitions that didn't quite go to plan.
Facebook. Voting. Competition. Enough said.
The Bonds baby competition made the headlines after some of the entrants got a little carried away and started posting nasty messages about other babies in the competition. This was the first year Bonds included a 'People's choice' component. It'll be interesting to see how they run the competition in 2013.
In 2009, Kraft ran a competition to name their new vegemite creation, which attracted over 40,000 entries. The name iSnack 2.0 was chosen as the winner, and everyone was confused, wondering if it was all a PR stunt.
Shortly afterwards, the product was renamed "Cheesybite".
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In 2011, Nissan ran a competition to win a car. Great prize, lots of interest...until the winner was announced as a friend of the promotion manager. There was a huge outcry and a lot of unhappy entrants who'd invested time in the competition.
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When Qantas decided to run a competition on twitter, with the prize being pyjamas and an amenities pack. To enter, people were asked to describe their dream luxury inflight experience. In case people needed any encouragement, it added "Be creative!"
And so people were.
Some of the tweets included:
@Colvinius "Getting from A to B without the plane being grounded or an engine catching fire. #qantasluxury".
@the-aaron-smith "#qantasluxury is chartering a Greyhound bus and arriving at your destination days before your grounded Qantas flight".
Qantas' response:
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